Why all the social accounts?
Each has a unique purpose
We present different facets of ourselves on each
Our presentation depends on our relationship with the audience
identity is about relationships
Identity = Relationships?
Photo from buzzfeed.com
- How you relate to yourself
- How you relate to the world
- How the world relates to you
Technology makes it possible to publish, broadcast and receive
information at any time
Photo from Wikipedia
Our relationship with the world is changing
Our voice can reach a global audience
Public identities are established at an early age (sometimes
Digital footprints last forever
Expectations of privacy are changing
Online self supports offline self
Graphic Courtesy of Lindsay
Kenzig and Mary
- experiment and try new things constantly
- seek out the new
- are curious but uncertain
- hang out on the edge of things
- might stop by to check it out
Are users concerned with security and privacy?
People are fearful but don't want to think about it.
Graphic Courtesy of ostrichheadinsand.com
We make it too difficult!
Choice of identity is restricted
Screen clips from Spotify and Digg
even the big guys have problems
Injection attacks have not been stamped out
- Some sites send authentication forms over HTTP
- Phishing attacks are still successful
is easy to miss
browsers contain vulnerabilities
Offline breaches are common too
What is Mozilla Doing to Help?
Do Not Track - Let
a website know you would like to opt-out of third-party tracking.
Collusion - Visualize who's tracking you in real time.
Stop writing your own authentication
users to make good decisions
Allow users to be who they want to be
Use trusted third party libraries where possible
Only ask for data you really need
Purge data that is no longer relevant
Treat duplicate copies of data with care
Allow users to see and purge data about themselves
Use SSL for *any* sensitive info